A captivating speech has the power to elevate an event and leave a lasting impact on attendees. But what defines the ideal keynote speaker?
There are several things to consider when evaluating potential presenters. Here’s our top 5:
1. Budget
In our experience, speaker fees can vary greatly, depending on the person’s experience, and expertise. The ‘celebrity factor’ often plays a role in the price but can also assist greatly when it comes to marketing the event itself. It is important to factor in any travel expenses such as flights, accommodation, transfers and meals.
2. Event theme / topic / objectives / goals
Your event theme and objectives are one of the biggest considerations when choosing a keynote speaker. You will want someone that best complements your event’s theme. Do you want a motivational speaker to inspire, educate, entertain or all of the above? Their delivery should captivate the audience with compelling insights and thought-provoking concepts. It also pays if they are an expert in their field with the necessary credibility on their assigned topic.
3. Audience
Understanding the demographics, background, and qualifications of your target audience is vital in engaging the right speaker. Establishing a connection with the audience ensures that the speaker’s message resonates effectively and contributes to a memorable event experience.
4. International vs local
Opting for a speaker who is based overseas may incur additional travel expenses, directly impacting your budget. This decision should be aligned with your event’s objectives and financial considerations. However, having someone with international experience and expertise can be a point of difference and value add for potential delegates who are able to learn from what is being done in other locations around the world.
5. The Format
Consider the format in which the speaker will participate – whether as a keynote speaker addressing a large audience, discussions with a qualified facilitator in an interactive Q&A session or engaging in other interactive elements. Virtual presentations also require a unique set of communication skills, not suitable for every speaker.
Navigating the process of selecting speakers for your event may seem overwhelming, but at Event & Conference Co. we simplify this task with our wealth of experience and expertise. Contact us today to discover how we can help you secure the perfect presenter for a successful event.
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