Participating as an exhibitor at a conference is a significant investment — of time, energy, and budget. But with the right strategy, it’s also an incredible opportunity to elevate your brand, connect with your ideal audience, and generate real business outcomes. Whether you’re a seasoned exhibitor or preparing for your first event, knowing how to maximise your return on investment (ROI) can make all the difference.
Here are our top tips for success:
1. Be present and proactive
Ensure your team is visible and actively participating in all networking opportunities. A friendly, professional presence goes a long way.
2. Stand out with eye-catching merchandise
Attract attention with creative, useful and unique branded items—think socks, portable chargers, or snacks. Memorable merchandise drive foot traffic and brand recall.
3. Run a competition or giveaway
Incentivise engagement with a fun draw or interactive competition. It’s a proven way to spark interest and start conversations.
4. Create an inviting stand
Create a stand that’s both eye-catching and approachable, using signage and furniture*. Use cocktail tables and chairs to encourage relaxed interactions. Avoid standing behind a trestle table—step out and engage!
*Additional costs may apply. For additional furniture and signage options, please contact the exhibition provider.
5. Leverage QR codes
Reduce paper waste and simplify follow-ups by using digital signage or QR codes on printed material that link to key resources or contact forms.
6. Know your audience
Tailor your messaging and materials to the delegate profile. Anticipate their needs and be ready with solutions.
7. Start meaningful conversations
Use open body language, ask questions, and show genuine interest in attendees. Engagement begins with connection.
8. Be present – phones down, heads up
We recommend using your mobile device for exchanging contact details via the event app. During high-traffic times (especially meal breaks), stay off your phone and be ready to engage.
9. Plan follow ups early
Prepare your post-event strategy in advance. Have a system in place to follow up with leads quickly—ideally within 48 hours.
Ready to make your next conference your most successful yet? Download our Top Tips for Success guide for actionable steps you can implement before, during, and after the event.
Looking for a team to manage your exhibition alongside a conference or create a compelling booth design? Get in touch with us.