Gathering relevant content both before and after is critical to bringing together an event.
Creating several pieces of content (written, audio and video) prior to an event is ideal as it allows us to forward promote the event, engaging stakeholders and attracting the wider public.
This content is critical for the Media, enabling them to build an idea of what is coming.
Event & Conference Co. has teamed up with Lush Digital Media to ensure that we can cover your content needs. Here is some of what Lush Digital Media can offer…
Website copy: Professionally written by one of our copywriters (all journalists with global publishing experience) to ensure a professional first impression.
Press articles: Having well-written articles prior to the event will boost media interest. These articles also sit on the website as part of the written article/blog section.
Blog articles: Once you’ve engaged your audience, don’t abandon them after the event! Sign them up to your blog and keep them coming back to your website for more. Blog articles boost your SEO and bring attention to your subject. Hand crafted by journalists and overseen by a copy editor. We also provide you with suggestions for social media updates to engage your audience further.
Photography: Event photography.
Video: A crucial part of the content mix.
Promo Video: Provides a quick run down of the event, interviews with organizers/speakers/thought leaders/authority figures/past attendees/vox pops mixed with inspiring, relevant footage. Primarily to ignite interest and start the conversation. Shorter clips provided for social media sharing.
Event highlights/sizzle: Captures the key takeaways and vibe from the event at max 3 minutes. Includes interviews with key speakers/footage of the event/vox pops.
Audio: Podcasts ensure you continue the conversation and engage your audience post event. Example: https://itunes.apple.com/au/podcast/brand-newsroom/id945263756?mt=2
Media Engagement (Subject Dependent): To be discussed on certain projects where applicable.